Why
Nomilk2day?
Since 2015, we have been getting the same question: why is Nomilk2day actually called Nomilk2day? The answer not only tells something about our name, but also about who we are and how we work.
Why is Nomilk2day actually called
Nomilk2day?
The short answer? Because we didn't want a name centered around the founders. No surname on the facade, but a brand with its own identity. A name that stands out, sparks curiosity, and sticks.
The idea came up during a Sunday morning coffee. Unexpectedly, Sander Brackel suggested the name Nomilk2day. Managing Partner Wim van de Worp was immediately enthusiastic and secured the domain names the same day.
The idea behind
the name
You can choose the same thing every day. The familiar. The predictable.
But sometimes the greatest opportunity lies just outside the beaten path. In a candidate you didn't know yet. A perspective you hadn't considered. A connection no one saw coming.
That's what Nomilk2day stands for: looking beyond the obvious.
Rooted in
Agri, Food & industry
Perhaps it is no coincidence that our name also contains a nod to the world of agri and food.
For more than ten years now, we have been active as a sector specialist in agri, food, and industry. Sectors in which innovation, entrepreneurship, and craftsmanship are central. Environments where the best solutions often arise from looking beyond the obvious.
From candidate to
connection
In 2026, our logo received a new look. The redesigned symbol builds on the original concept. Where once a single block symbolized the standout candidate, that candidate is now placed at the center of a symbol in which two shapes together form a subtle N.
A symbol of what we do every day: connecting people, organizations, and ambitions.
