Hellema in Hallum (Friesland), produces and markets a wide and attractive range of cookies and biscuits. With approximately 300 employees, Hellema is an independent, modern and flexible family business. Under its own label, 'Smoeltjes', and private labels, it supplies a wide variety of high-quality consumer products to approximately 95 countries worldwide. Hellema strives for continuity and growth, whereby innovation is of paramount importance. Its family business culture can be described as customer and market-oriented, pragmatic, ambitious, proactive and no-nonsense.