De Hoop is a privately owned compound feed company that has been active since 1906. Nowadays, the company focuses specifically on the poultry sector. Its 40 employees supply broiler, laying poultry and dam farmers in the Netherlands, Belgium, and the German border region. As a family business, they feel responsible for the heritage of their ancestors and the next generation. That is why they continuously focus on a customer-centric approach, short lines, and developing new feed concepts. This enables poultry farmers to better meet the needs of the market and achieve lower feed costs.