I see a story behind almost everything. Whether it is about something great or small, the words should captivate the reader. Content and marketing are playing an ever more significant part in recruitment. That is how I would summarise my work at Nomilk2day.
HOW DOES YOUR STORY START?
I come from a fruit farming family in the Flevopolder. Even as a very young girl, I had an urge to record things that happened in my personal life, as well as what was going on in world news. It was hardly a surprise, therefore, that even during my studies I started work as an editor for the local newspaper and was responsible for communications for a youth centre. A few years and employers later, including in communication, (agricultural) journalism and recruitment, the topics became bigger and the matter more complex. My expertise and network were growing, primarily in the agrifood business and, more specifically, in arable farming. I became known mainly during my time as a market expert in arable farming with Boerenbusiness, an agricultural news website.
WHAT DRIVES YOU AS A PERSON?
Professionals draw attention to the specifics of an organisation or product. I do this through online positioning of our clients here at Nomilk2day. In the agricultural business, this is of the utmost important for finding the perfect candidate.
AND WHEN YOU ARE NOT AT WORK?
Then I'm actually still working, as it were: I volunteer at my two children's school to do their publicity and am closely involved in the transition to a continuous roster. While I also enjoy doing research into the family history, my absolute favourite pastime is styling my house and garden. That being said, time spent with my family and friends is actually the most satisfying of all.