Christel Wieberdink - Recruitment Consultant, Nomilk2day BV
When is the right moment to embark on an adventure abroad? For the Dutch professional Christel Wieberdink, that moment has arrived. In her role as a Recruitment Consultant at Nomilk2day Asia, she aims to bridge cultures and strengthen business networks.
Christel Wieberdink - Recruitment Consultant
Downtown Kuala Lumpur offers a breathtaking view of the famous Petronas Towers. The new living and working location of Christel Wieberdink represents a remarkable change from the ancient town of Elburg, her original birthplace. Christel is exchanging her Dutch job in business development for the role of Recruitment Consultant at Nomilk2day Asia.
What inspired you to emigrate to Malaysia?
“Mainly my adventurous spirit and the desire to step out of my comfort zone. Asia, as a growing market, seemed like the perfect place. By emigrating, I have the opportunity to get to know the culture and make a valuable contribution. In the recruitment field, a large network is crucial, and it takes time before you can reap the benefits.”
Can you tell us about your background and experience that is relevant to your new role in Malaysia?
“I studied Tourism and although I enjoyed languages, cultures, and people, the economic aspect appealed to me more. During my further studies in International Business and Languages, I gained extensive experience through internships on three different continents, including Mexico, Germany, and Taiwan. My first job as an account manager at a trading company specializing in organic fruits and vegetables was strongly internationally oriented. In addition to sales and trade, I was also involved in process optimization and implementing business systems. The challenge is to get everyone on board.
Next, I worked at the development agency Oost NL as an Advisor for Foreign Direct Investment. The focus there was mainly on supporting companies in the sustainable food sector with international ambitions, organizing trade missions, and facilitating the establishment of international companies in the Netherlands. It involves networking, matchmaking, site selection, handling documents, and providing advice on laws and regulations. I bring both experiences to my current role.”
You did that for 4 years. What was the moment you thought, 'I want to go abroad'?
“The ambition to go abroad has always been there, but I wanted to gain work experience in the Netherlands first. Although I am happy here and enjoy living here, the drive to go abroad is stronger. I have had great career growth, gained more knowledge about Malaysia, and last summer I thought: why not now?”
And then? How did you go about it?
“I quickly chose Kuala Lumpur. This city ranks high on the lists of good expat cities. The quality of life, the English language proficiency, the central location, the cultural life, and the fact that I already know people living there make it the ideal place for me. Then I looked for a suitable position in Kuala Lumpur, preferably as a project manager, in sales, or business development. However, Nomilk2day introduced me to the recruitment field, and although I hadn't thought about it directly, I realized that connecting people aligns perfectly with my past experiences.”
What challenges do you expect to encounter working in a new business and cultural environment?
“I expect to face challenges in cultural differences, which is something I want to delve into and learn all about. It seems amazing to live in a world city, start a new life there, and immerse myself in the new culture. I'm also looking forward to discovering new food, a new environment, and traveling through the beautiful Asia.”
How did you prepare?
"By asking as many questions as possible to friends and new colleagues in KL, I have become aware of the fact that Asians are generally more focused on relationships than Dutch people. In the Netherlands, online video calls are often chosen quickly, while in Asia, the preference is often for personal meetings, preferably over coffee, lunch, or dinner. You have to make more effort to reach out to the person. Furthermore, I will have to get used to the fact that the directness and efficient approach that I am used to may need to be tempered."
Are there specific business goals you want to achieve during your stay in Malaysia?
"I want to be the connecting factor between cultures. This means that I need to integrate into other cultures and bridge the Asian and Western worlds. By being back in the Netherlands twice a year for short periods and working at the headquarters in Zwolle, I act as the link between the offices and clients, creating a win-win situation."
What are your plans for building professional networks and relationships?
"In the initial phase of my stay, I am mainly focusing on mapping out companies in Kuala Lumpur, Singapore, and Bangkok that are active in the food industry. I am also working on building a broad network of candidates. What do clients need? What job openings are there? Where can I fit in? In short; business development."
Never had any doubts?
"No, absolutely not. Sometimes I suddenly realize that it's really happening, but I have not doubted for a moment. I have terminated the lease of my house, sold my furniture and car, and said goodbye to some people. I expected there would be a 'oh dear moment,' but on the contrary; my enthusiasm only grew. At the same time, I am aware that it will not all be smooth sailing. I will miss my family and friends and may experience a culture shock. But I am convinced that I will get through tough times as well. It will be an adventure to enjoy no matter what!"
Do you like the idea of living and working in Asia for an extended period? Let us know so we can explore what opportunities are available for you.


